I've just finished Careless People by Sarah Wynn-Williams, a powerful memoir from her time as Meta's director of global public policy.

Chapter 35 lands like a punch: Mark Zuckerberg and his leadership team prioritise power and profits at all costs. Humanity, it seems, is always on the back burner. Wynn-Williams conveys a culture defined by indifference, where censorship, apathy toward hate speech, and internal misconduct are just the tip of the iceberg.

But it goes deeper. The book unmasks attempts to appease authoritarian regimes, including developing censorship tools for China, and exposes how Facebook's platform helped fuel ethnic violence in Myanmar.

Sadly, the Business & Human Rights Resource Centre reported that in her Senate testimony, she explained that Meta targeted 13- to 17-year-olds by identifying when they felt "worthless or helpless," enabling advertisers to seize those moments with tailored ads. This isn't just one company's story; it's a cautionary tale for all of us, highlighting what I suspect applies to many of the tech giants.

How do we hold companies, their leaders and politicians accountable when scale or revenue becomes the only goal?

#LeadWithCare #Leadership #CarelessPeople